QuoteStarting November 1st 2015, Google will not encourage App install interstitials. ie, when you search Google through a mobile device and enter the website, you are provided with an option to install an app. According to Google, this is not a good practice. You are overriding visitor's choice to view information instead of providing mobile friendly content.
Quote from: Wizard –QuoteStarting November 1st 2015, Google will not encourage App install interstitials. ie, when you search Google through a mobile device and enter the website, you are provided with an option to install an app. According to Google, this is not a good practice. You are overriding visitor's choice to view information instead of providing mobile friendly content.
Read more (http://adminforum.in/index.php?thread/1006-new-change-in-google-policy-for-mobile-friendly-websites/&postID=5172#post5172)